A week ago I moderated a panel discussion on corporate responsibility and yogic values at Yoga Journal LIVE! NYC. The panel included leadership from Lululemon Athletica (including the new CEO Laurent Potdevin) as well as bloggers and yoga teachers who have been critical of the company. This has begun a conversationamong yoga practitioners that I think is very important.
Panelists and audience members at The Practice of Leadership shared their concern that Lululemon does not operate according to yogic values, and thus is not a true reflection of the yoga community. Many expressed their opinion that Lululemon should change its marketing and production practices to be more inclusive and have more integrity.
I want to break down these arguments.
I’ll start by sharing who I am, which inevitably informs my perspective. I am a mother of multi-cultural children, a trauma therapist, co-founder of Off the Mat Into the World, a yoga teacher, a Lebanese immigrant, straight, able-bodied, educated and white (white is an ambiguous term that typically refers to people of European descent, so some would argue that I’m not white, but I pass as white and thus receive benefits from my skin color).
Who are we referring to when we say “yoga community”?